Blogs 20 Jun,2018

Top 10 Ways To Use Pinterest For Business

Social networking websites continue to drive a growing share of referral traffic. Although Google+ has garnered a lot of attention recently, another new player has entered the game and could be appearing on your website referral traffic reports. Here’s how Pinterest is reshaping social commerce for online retailers.

What Is Pinterest?

Pinterest is a virtual bulletin board that allows users to share images/links they find interesting or inspiring. Once shared, these images become “Pins” that can be placed on thematic “Boards” that users can customise for any topic. Once something is pinned, it can then be “Repinned” by other Pinterest users.

Here are ten ways to use Pinterest for your business needs:

Set A Strategy

Pin strategically by considering your objective before you begin. Are you trying to drive traffic to your website, boost your brand awareness, increase your sales, and expand your customer engagement? Pick images and offers accordingly.

Watch Your Percentage

Create inviting boards by making 40 percent of your pins motivational and inspiring, 40 cents of them instructional and educational, and only 20 percent of your brand – including profiles, specials and contests.

Promote Others

Build your brand by engaging with the community via repining, commenting on and liking other pins. You can also tag @ another pinner you are following in one of your pin descriptions.

Give Stuff Away

Drive traffic to your website by offering free items such as e-books, podcasts and white papers to a pin’s description. According to Pinerly, pins that have a call to action see an 80 percent increase in engagement.

Establish Your Expertise

Craft keyword rich pin and board titles and descriptions to boost your Google ranking and be found for your expertise. Use hashtags to highlight keywords and phrases your customers search for.

Go Multimedia

Make your boards more interactive by sharing videos, screencasts and podcasts. Right multimedia pins include tutorials, product demos, behind-the-scenes excerpts and tours from webinars and presentations.

Be Pin Friendly

Install the Pin It Button on your website and give every page and blog post a featured image that can be pinned automatically. Also, put a “Follow me on Pinterest” button on your homepage.

Cross Promote

Connect with your other social media by creating a Pinterest tab on Facebook, tweeting your pins and embedding pins in your blog posts.

Pay Attention To Pin Placement

Place your most essential pins near the middle of the top or second row of the board. Research shows that pins placed front and centre receive the highest percentage of viewers.

Know Your Numbers

Verify your website on the settings page to get access to the Pinterest web analytics feature. The info will help you see which of your pinning efforts are paying off and shape your future strategy.

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