Blogs 20 Jun,2018

Top Ways To Maximise Instagram For Your Print Business In 2018

Effective Hashtag Use

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Instagram users are now able to follow unique hashtags, along with profiles, meaning that they can keep tabs on relevant conversations by using hashtags alone.

The ability to follow hashtags adds a whole new element to your strategic considerations. Now, you can reach new audiences by using targeted hashtags and expand your brand messaging by promoting your branded tags.


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Instagram stories have also grown at a rapid pace, doubling its audience from 150 million daily users in January last year, to 300 million in November. Additionally, Instagram upped the value of Stories in December by adding Stories Archive and highlights functions.  Now stories content is kept indefinitely and can be displayed in a new section on their profile, maximising their use.

Visual Composition And Consistency Remains Key

Having a clear visual strategy is key to standing out! Focus on creative, imaginative images and great composition; this will help boost your Instagram performance, likely more than anything else. While it's tempting to focus on newer tools like polls and effects, keeping a consistent, visual approach in mind is key for optimal success.

Integration Of Direct Messages

More than 375 million people now use Instagram DMs each month – almost half of their entire user base. With the increased emphasis on DMs and their increasing usage, points to an opportunity for savvy marketers to merge their interactions across to the more private, direct connection tool. Just make sure they want to talk to you!

Use Instagram Live

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Instagram’s live feature has slowly evolved, and they’ve continued to add innovations and options to make it more appealing. One recent development has been the addition of their “Live guests” option, which enables you to go live with someone else.

That added exposure provides new promotional opportunities, while the ability to have guests on your live-stream can also help ease the broadcasting process.

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