Blogs 08 May,2018

How To Design The Ideal Business Card

You’ve probably been handed hundreds of business cards – but we bet you’ve only kept a selected few. What saved those specific cards from the bin? Perhaps you were interested in the person giving you the card, or the product or service they provided. But most likely, the actual card did the trick. A well-designed business card can boost your business all on its own.

Here are the secrets to designing a memorable business card.

Concept

Your business card should directly communicate the nature of your business. Think of it as an extension of your company’s marketing. Including your logo and similar elements from your website gives your business card cohesiveness. Also, don’t forget to utilize both sides of your card.

Content

If you are handing out a business card, your name, title, company and contact information should be clearly displayed.

Font

The typography you choose sets the tone and overall feel for not only your card, but also your business. It’s best to choose a font with optimal readability.

Five designer favorites are”

  • Swiss
  • Bodoni
  • Adelle
  • Futura
  • Helvetica

Color

Stick to CMYK (Cyan, Magenta, Yellow, Black) when designing. This will make certain the end result will look precisely as you had anticipated. If you choose the RGB (Red Green Blue) color profile the colors will not transfer exactly into the final print.

Bleed

Bleeding ensure your design won’t be affected if there is a slight inconsistency or movement while printing.

Finish

Typically three finishes are available: smooth, linen and laid. Smooth finish is the most popular.

Invert

To create a bigger impact, invert your text. White on black (or on any dark color for that matter) makes your design stand out more.

Material

Now that so many different materials are available. You can use this to your advantage. For example, if you are a DJ, a vinyl card is a smart choice. But don’t get carried away. Just stick to paper that is appealing to the touch.

Present Your Card The Right Way

  • Do politely hand someone your card.
  • Don’t hide your card in your palm and shake hands.
  • Do keep your card in your wallet or card holder to avoid wrinkling the edges.
  • Don’t slide your card between your fingers.

International Card Etiquette

Japan

Receive the card with both hands; bow and express gratitude to the person giving you their card. Do not immediately put the car away: instead, take time to glance it over. Never place the business card in your pocket – that’s considered rude.

China

Hand your card over to the person you are meeting with the contact information facing up. Receive their card with both hands and bow.

India

Present and receive cards with your right hand.

Spain & Turkey

Present your business card to the receptionist when you arrive.

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